The Black Friday Phenomenon: Insights and Comparisons for 2024
Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As we approach Black Friday 2024, it’s essential to analyze how this year’s event compares to previous years, particularly 2023, and to understand the changing landscape […]
Boost Your Brand: The Power of Real-Time Brand Health Monitoring
What is Brand Health? Brand health is the overall perception and evaluation of a brand by consumers, stakeholders, and the general public. It’s a measure of how well a brand is performing in the market and how favorably it is viewed. A strong brand can do much more than simply sell products or services. […]
Luxury Fashion Online Conversations: Insights on Consumption Trends
The luxury fashion industry is known for its vibrancy and significant impact and continually shapes conversations across social media platforms. By analyzing mentions and online behavior we uncovered exclusive insights into consumer trends and the industry. In this article we brought an analysis of the ongoing discourse surrounding consumer behavior within the luxury fashion industry: […]
Using Social Analysis to Enhance Your Strategy
Social analysis is an essential tool for turning raw data into strategic, actionable insights. In today’s digital age, information is generated at massive volumes, particularly on social media, making it a treasure trove of valuable data. With billions of users sharing their thoughts, opinions, and experiences online, businesses have an unprecedented opportunity to gain deep […]
Crisis Monitoring Guide: Protect and Enhance Your Brand’s Reputation
A brand’s reputation can be built or destroyed in a matter of hours. Monitoring, predicting and managing crises has become essential for any company aiming to maintain a positive image and avoid irreversible damage. In this article we will explore how crisis monitoring is done, which tools are most effective and the importance of sentiment […]