How Machines Learn: Exploring Types of Machine Learning and Their Applications
Machine learning is the backbone of Artificial Intelligence (AI) because it is through this subfield of AI that machines can learn. All other subfields: natural language Processing (NLP), robotics and computer vision and their respective applications use machine learning algorithms. That’s why Machine Learning is considered the engine behind the great revolutions we’re seeing in Artificial […]
AI and Social Listening: A Powerful Duo for Marketing Success
Artificial Intelligence (AI) isn’t just a passing trend—it’s a tool that’s shaping the future of business. In marketing, especially when combined with social listening, it offers real-time insights into customer opinions and market trends. With the ability to quickly analyze massive amounts of data, it helps marketers make better-informed decisions, personalize interactions, and predict future […]
Everything you need to know about Artificial Intelligence (AI)
Over the last two years, Artificial Intelligence (AI) has been increasingly gaining the spotlight, proof of this is the increase in searches for the terms Artificial Intelligence (AI) and Generative AI on the Internet. But do you know the difference between AI and Generative AI? Do you know the main terms of this fantastic universe? […]
Understanding Clusters and Outliers: The Benefits for Business
In the business world data-driven decisions make a huge difference and terms like “cluster” and “outlier” play a very important role. But what exactly are clusters and outliers, and how can they be used to propel your business success? In this article we’ll demystify these concepts and illustrate how machine learning models can bring valuable […]
7 Ways Artificial Intelligence can be an Advantage for Marketers
The integration of artificial intelligence (AI) into the daily routine of professionals has been happening for some time. However in 2023 this trend has skyrocketed affirming its staying power. The reason is clear: AI support enables tasks to be completed more quickly, more simply and often more effectively. While AI’s transformative impact is felt across […]
A Free Guide to Machine Learning Algorithms: Linear vs. Logistic Regression
Linear Regression and Logistic Regression are classical Machine Learning algorithms. It is a mistake to think these two algorithms are identical and can be applied to the same tasks despite their similar names. In this article you will understand what linear and logistic regression are, their main differences and applications. The basics of Machine […]